Linein app3/16/2023 “The integration is expected to lead to a substantial expansion of the user base, as LINE and Yahoo Japan catered to the so-called ‘10-20 generation’ and ‘40-50 generation,’ respectively,” reads Naver’s 2020 Annual Report. engineers to make the entity more competitive in the global market. Softbank has committed to invest 500 billion Japanese yen ($4.7 billion USD) and hire 5,000 A.I. The consolidation of Line and Z Holdings forges a significant alliance between their parent companies. For its part, Line was renamed A Holdings Corporation, although it is still branded and recognized as Line. In March 2021, Line merged with SoftBank’s affiliate Yahoo! Japan, which was renamed Z Holdings. Line is a consolidated subsidiary of South Korean Internet giant Naver and SoftBank Corp. Watching and talking with streamers on Line Liveįind the full list of Line app services here.Streaming music, live concerts, sports and more.Sending presents to friends with Line Gift.Consulting with healthcare professionals.Receiving predictions from Line fortune tellers.Making payments or sending money with Line Pay.So, to sum things up - here’s a non-exhaustive list of what Line can be used for: Line also doubles as a news aggregator and media streaming service, providing users with access to daily articles, more than 70 million songs, manga, live videos, games and much more. The app also centralizes access to healthcare services, travel agents, restaurants and shops, and job boards. What sets Line apart from other social networks is the range of features and tools it offers.īeyond mobile messaging, voice calls and video calls, Line integrates tools for banking, shopping and more. Source: Line What is the Line app used for? In addition to publishing posts and videos, people can also create stories, much like on Instagram and other sites. Like other social platforms, on Line, users can create profiles, connect with friends in private or public channels and toggle between a personalized timeline and the recently added explore tab. Imagine YouTube, Spotify, WhatsApp, Instagram, Reddit, Clubhouse and Uber combined… and then some.Īs media studies professor Marc Steinberg put it in a recent article: Line is “a Swiss-army-style app that pretty much does everything.” How does the Line app work? Line is now considered a “super app.” Much like China’s WeChat and South Korea’s KakaoTalk, the platform grew from a chat app into a hub for entertainment, social and day-to-day activities. The app was created to provide people with a reliable line of communication during disasters, but it soon became an everyday messaging tool. It launched June 2011 in response to the Tōhoku earthquake and tsunami that ravaged Japan three months earlier. Line is a social media app that was founded in South Korea, but especially popular in Japan. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.
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